In the first week of April, the United States chose to snub a G7 meeting in favour of focusing exclusively on NATO. But while the U.S. has chosen to focus on great power politics, France has begun penetrating the now crowded soft power field in Africa to much success in former colonial possessions Algeria and Rwanda. Given France’s success, perhaps it is time for the Trump administration to re-evaluate the role of soft power in American foreign policy.
Saudi Arabia appointed their first female ambassador in late February. Princess Reema bint Bandar al Saud has been appointed as ambassador to the United States, while the Crown Prince has undergone a series of meetings with leaders throughout Asia. These actions, as a whole, demonstrate an attempted global soft power campaign which the West must now respond to.