The Shake a Coke Challenge

Coca-Cola, the massive international beverage consortium best known for its 1985 “New Coke” failure in the midst of the American coke epidemic, naturally says that serving sizes and dieting are not to blame for the health crisis; they say that Americans must simply exercise more. While stating that the sedentary hungry, hungry hippos that constitute two thirds of American adults require more exercise is certainly valid, Coca-Cola’s position that fast food and serving sizes are not an issue is—excuse my bluntness—bullshit.