We have new worries, new anxieties and new struggles, and the adoption of widespread technology has made our world fundamentally different. Our generation does not seek to break down barriers and push limits, but rather to reckon with the technological world and our place within it. Therein lies the key difference — unlike the 60’s and 70’s, our generation does not find meaning in danger. Our generation finds meaning in subtlety. And thus, a great rock band today is one for whom every little detail is a deliberate choice, a signpost directing you to something meaningful and profound. Every chord carefully calculated. Every pause eloquently chosen. Every beat pregnant with significance.
Ideologies distinguish themselves by their performance, hiding their bland sameness beneath. The Democrats signal their virtue and commitment to environmental causes, then lobby for the industries that pollute. Donald Trump garners his support not because of his record as a public servant, but as an icon of America who sends a message. The Chinese Communist Party reaffirms its commitment to socialism, then pushes for market liberalization. Islamic extremists demand a return to the ancient ways of living, but make videogame-inspired music videos out of their massacres. Boring debates won’t solve anything anymore — if you want to defeat Islam, replace it with something more glamorous.
Coca-Cola, the massive international beverage consortium best known for its 1985 “New Coke” failure in the midst of the American coke epidemic, naturally says that serving sizes and dieting are not to blame for the health crisis; they say that Americans must simply exercise more. While stating that the sedentary hungry, hungry hippos that constitute two thirds of American adults require more exercise is certainly valid, Coca-Cola’s position that fast food and serving sizes are not an issue is—excuse my bluntness—bullshit.
Today we see it fit to discharge our elders into what we call “retirement homes,” little more than waiting rooms for Death’s final embrace, abandoning those who brought us into existence and built the nation and society we so are so blessed to behold. By throwing away our duty to the past, throwing away the experiences of lifetimes, we leave ourselves stranded, with no land in sight, sailing to a desperate future with no grounding in the American spirit and in the practices and values that have brought America from a speck on the Atlantic coast to the world’s sole superpower. Whatever happened to the notion of caring for one’s own instead of giving up and allowing some distant entity to take society’s place? Whatever happened to pride in our shared national heritage? It’s time for us to get back in touch with our roots and bring our elderly home.
A year ago, rapper, producer and fashion icon Tyler The Creator released his sensational album, Flower Boy awing a new generation of music lovers with its innovative and unique sound. Day one listeners of Tyler were given his most cohesive album yet, and new listeners were shown a side of Tyler that’s always been in his music, but has been hidden by Tyler’s layered of edginess and overlooked by media hit pieces. Now, having attended a live show and made use of a full year to digest the album, I’m able to give the in depth review this album deserves.
The little pink box sits innocently on the break room table. One look inside can melt all willpower.